“Identity is cause;
brand is effect.”
Creating your identity is key in a good marketing strategy. Finding who you are, acknowledging growth issues to overcome with great marketing strategies is the best business move you can make.
“However beautiful the strategy,
you should occasionally
look at the results.”
Your strategy can be flawless but consistently making yourself known with repetition of your brand will take you to a new level. Small business can get lost in the cracks without consistency.